The Power of Contextualising a Message

If you understand the power of contextualising a message, then you can communicate better than most. The media are masters of contextualising a message. They can cover a story with the same facts in a carefully chosen order to control your emotions and conclusions.

How often do you hear a side of a story and become infuriated only to hear another side and even out? What about hearing the same side of stories from media agencies with vested interests? Like political and corporate interests.

The next time you read a story, take note of the “dominant context” laid out at the beginning to influence how you relate the subsequent facts being introduced. Pay particular attention how they continue to contextualise the facts to help guide you with how you should interpret them.

Then ask yourself, what questions have not been asked by the journalist that would shed light on other sides of this event/situation. Then ask, what is the most popular conclusion one would come by reading this article? Then ask, who does this profit the most?

The level of deception, censorship and manipulation does exist if you are willing to see it. It will become easier to notice that we have been bombarded with a propaganda machine that shapes many of the values we use that forms our desires and attraction to certain solutions.

Being aware is the vital first step to reducing the impact it has on your mental, emotional and physical reality.

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George Helou has 15 years personal development and life coaching experience and a two time best selling author. For more information on Perth based and online Life Coaching service and his EP7 Empowered for Purpose Coaching program visit or call (08) 6102 1055.