George Helou – Co-Founder and Head of Product
Born in 1971, George Helou became obsessed with personal development in his late teens when he discovered that his perspective and choices were narrowed by his education and upbringing. He experienced what he calls his first shock at the idea that what he thought was reality, was simply one way of perceiving and often limiting, in subtle but destructive ways.
He developed an insatiable appetite for self-help books and personal development courses while applying his learning in his media career for Sydney’s 2Day FM and later in his business consulting and Coaching practice. He would soon discover that success principles and nature’s adaptive process had universal relevance that helped him adapt wisdom across media into investment properties and later into life skills, with immediate success at every stage.
in 2001, he started a publishing company and authored 2 books that became Australian best sellers after being mentored through the process by the managing director of Hay House, Leon Nacson. He has also worked with and been mentored by Dr Deepak Chopra, and BMW and Johnson and Johnson consultant Dr Michael Hewitt-Gleeson.
George has since written a book ‘Cinderella’s Secrets’, decoding the classic Fairy Tale to reveal Cinderella’s adaptive nature being instrumental to the transformation of her life. Launched by Right Honourable the Lord Mayor of the City of Perth, who said his book would be a powerful legacy that would inspire future generations of young women long after he was gone. His book has since been launched on Audiobooks and Audible.
In 2011 he further distilled his personal development study and application into a 7 step process he would eventually call EP7 (Empowered for Purpose in 7 Steps), helping individuals and groups reinvent themselves across the full spectrum of personal, career and business related roles and goals.
In 2008, George was asked by the Marr Mooditj Foundation to provide personal development classes for their mature age indigenous nursing graduates after the founder and director attended one of his keynote talks at the Conscious Living Expo earlier that year.
In 2010, George was a keynote speaker at the Men in Black Ball and to Finance WA, sharing his insights and success in helping clients move out of depression and into a meaningful life through the 7-step reinvention process.
His successful Life Coach Perth practice from 2011, has grown over the last 8 years to include the launch of the EP7 Life Coach Academy.
in 2018, George was asked to represent Australia by taking the seat on the International Council of the World Kindness Movement and to create Kindness Culture Workshops and Facilitation Training for Kindness Ambassadors in 22 countries. He gave a virtual presentation at the International Kindness Conference in Switzerland in October 2019 to begin training the facilitators.
In demonstration of George’s passion, in 2003, he met his music idol Prince, was invited on stage and participated in a song alongside him at the WA Entertainment Centre. George has since gone on to compose and produce his own music, being released on iTunes.
Mark Woschnak – Co-Founder and Chairman
Mark brings extensive expertise to his vision, establishment, and growth of the Company, having successfully launched and grown industry platform and information services.
Mark is a pioneer, motivator and creator, with an extensive background in real estate, information/classified services and new media. He is an experienced public and private company director; founder and former CEO and MD of ASX listed Rent.com.au Ltd; founder and CEO of three start-up businesses; co-founder and chairman of eGroup Association, providing quality networking opportunities, trustworthy peer support and world class speakers and events for online entrepreneurs.
Mark holds a Bachelor of Business from Curtin University, an Australian Credit License and is a LREA. He has also been a long-term Associate of the Australian Property Institute.
Mark’s professional life has been a journey of innovation, culminating in his recognition as a finalist in the prestigious 2016 WAITTA INCITE Achiever of the Year Awards.
Mark’s list of achievements includes developing RealWeb, a real estate online service, launched with Telstra Pre-REA and pioneering the first range of Mobile Information Services used by Vodafone, Telstra, Macquarie, LINK, Bell South and partnering with AAP, ASX, Reuters, BoM, Nokia, 9MSN, AOL. InfoWave was one of Australia’s first national information, SMS and content service providers.
Mark was the recipient of a coveted real estate industry ‘Agency of the Year’ award and previously worked with Baillieu Knight Frank and Unisys.
Mark has a history of harnessing emerging trends to formulate a vision and transforming that vision into an innovative business solution. Recognising the virtual landscape as an exciting way to reshape and challenge the traditional approach to business, Mark established himself as a creator and pioneer in the field and has built a trusted reputation as a successful leader.
In 2007, Mark redefined the rental marketplace to give renters a voice, more choice and improved services with his development of rent.com.au – an industry wide technology platform with high profile national content and created an extensive suite of leading market products that emerged as a leader in its field and ranked the #1 property portal dedicated to rental property in the country. Establishing itself with accelerating growth over an 8-year period, rent.com.au was listed on the ASX in 2015.
Mark has authored and contributed extensively in media, sharing his expertise in a range of industry-based publications and is frequently approached to be a guest editor, panelist, commentator, and guest speaker.